Lloyd, a pioneer in product innovation and manufacturing excellence, has made a significant expansion into the Middle East, offering a range of technologically advanced and energy-efficient products. The brand’s premium offerings, including air conditioners, washing machines, refrigerators, and LED TVs, are designed to meet the diverse needs of consumers, while integrating cutting-edge technology such as Artificial Intelligence and IoT.
This expansion into the Middle East is made possible through a partnership with TeknoDome, a distribution conglomerate headquartered in Dubai, marking a significant milestone for Havells, the parent company of Lloyd. Anil Rai Gupta, CMD of Havells India, expressed excitement about the landmark expansion, emphasizing the brand’s commitment to expanding its international presence and bringing high-quality, innovative products to the Middle East market.
The brand has also tied up with Bollywood star Tamannaah Bhatia and Superstar Mohanlal as brand ambassadors in the UAE region and plans to roll out an extensive awareness campaign targeting aspirational consumers via digital medium, social media, influencer marketing, visibility drive/in-store, and PR activities.
Lloyd’s aggressive distribution plans in collaboration with TeknoDome will focus on availability in Independent Retail, selective Organized Retail, and the E-commerce Channel. The brand aims to position itself as an enabler of care and trust for the entire family, encapsulated in its signature slogan – Lloyd, ‘Care that makes a home, a home.’
For more details, please visit www.Mylloyd.ae to learn more about Lloyd’s premium products and its foray into the Middle East market.
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