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Gamers8 2023 Event Becomes the Largest Esports Gathering in History

In a groundbreaking turn of events, the Gamers8 2023 event has secured its place as the largest esports gathering to date. With a remarkable $45 million prize pool, this event has solidified Riyadh’s position as the hub of esports in the region.

Following the immense success of the 2022 Gamers8 event, anticipation for the 2023 iteration was high. Spearheaded by the Saudi Esports Federation, this year’s event aimed to surpass all expectations, from the size of the prize pool to the scale of games and events held in vibrant Riyadh.

Gamers8 in 2023 brought the world of esports and gaming to the heart of Riyadh, setting a new standard for the industry. The Extend AdNetwork, responsible for strategy and execution, embarked on an innovative journey to elevate awareness and engagement for the event.

Partnering with Smartifai, Extend introduced a cutting-edge strategy to capture users’ attention and amplify event awareness. This innovative approach involved the integration of ChatGPT with contextual tech, generating unprecedented attention for Gamers8. By harnessing generative AI, the campaign delivered swift and concise content summaries in both English and Arabic, strategically leading users to ad content through video and visual communications within the ChatGPT ad format.

To reach a wider audience, the campaign was launched globally, employing In-Screen and In-Image Ads in international markets while focusing on ChatGPT Ads in regional markets like KSA and UAE. The results were astounding, with a unique audience of 4.7 million individuals and half a million ad interactions. The ChatGPT-led ad format, tailored to Gen Z and Generation Alpha, achieved an impressive 7% interaction rate. Interestingly, nearly 70% of these interactions originated within Saudi Arabia.

As the campaign progressed, interaction rates soared to an incredible 16.6% in the final week, surpassing regional display and social benchmarks. The natural language processing technique allowed the campaign to understand the audience’s reading context and trigger Gamers8 communication with compelling content summaries and call-to-action prompts. Additionally, Addressable Context was deployed to comprehend the audience’s social context, while Motion Context leveraged real-time gaming events for hyper-personalization.

The campaign’s success extended beyond the digital realm, with over 3,500 participants recorded at the physical location of the Gamers8 event. Tareq Al Awar, Head of Digital Media at Extend, expressed his satisfaction with the campaign’s success, emphasizing their commitment to innovation and adopting unique marketing strategies.

Adel AlMeqren, Head of Marketing & Branding at the Saudi Esports Federation, highlighted the historical significance of these achievements, positioning Saudi Arabia as a global epicenter for esports and gaming. He commended Gamers8 for their willingness to explore and implement new and unique ideas in the industry.

Herman D’Souza, Co-Founder of Smartifai, credited Extend for their strategic contributions and leadership in shaping the outcome of the Gamers8 2023 digital activation campaign. Their involvement from the campaign’s inception to its execution showcased the importance of a strategic partnership that understands the client’s vision and objectives.

The 2023 Gamers8 event has not only shattered records but has also paved the way for a future where esports and gaming take center stage in Saudi Arabia and beyond. Gamers8 remains at the forefront of the gaming world, driving innovation and achieving unprecedented success.