Dubai’s Roads and Transport Authority (RTA) has announced that loyal commuters have the chance to win up to one million nol Plus points for their frequent use of public transport in Dubai. The initiative is part of the 14th Public Transport Day celebrations and aims to promote community health and physical fitness by encouraging the use of public transport. The two-week long celebration, themed ‘Gym on the Go’, will run until November 8.
RTA will reward the most frequent users of public transport over the past five years, including both the public and People of Determination. Special recognition will also be given to RTA employees, as well as individuals from government and private entities participating in the campaign. To qualify for the rewards, participants in these categories must register on RTA’s website and link their nol card.
“The top three most frequent riders in each category will receive rewards ranging from 250,000 to 1 million nol Plus points,” said Rowdah Al Mehrizi, Director of Marketing and Corporate Communication, RTA. Nol Plus is a loyalty and rewards program offered by RTA for nol card holders. Members earn points and receive special benefits every time they use their nol card for various transportation services, and can use the earned points to top up their account or avail of discounts at select establishments.
The Public Transport Day, which will be celebrated on November 1, coincides with RTA’s 18th anniversary. It also aligns with the Dubai Fitness Challenge, initiated by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council. This year’s fitness challenge will take place from October 28 to November 26.
Al Mehrizi stated, “RTA has planned several initiatives for this year’s celebration, in line with the designation of 2023 as The Year of Sustainability. The public can participate in sports activities at public transport stations over 7 days, and there will be various events and contests for everyone to join.”
One of the events for Public Transport Day is the GPS CANVAS Interface competition, led by influential figures on social media. Each influencer will navigate Dubai using different public transport modes, such as the metro, tram, ferry, bus, and abra, and the aim is to encourage the public to replicate those routes and share their unique GPS drawings. Five winners will be chosen in this competition.
Furthermore, the celebration emphasizes environmental sustainability, with a digital game on smartphones that motivates players to protect endangered species and reduce carbon footprints. Participants can register on the designated RTA microsite and follow clues to locate virtual treasures symbolizing the rescue of threatened animals. Winners will have the chance to win prizes from RTA.
Celebrate 18 years of RTA service by participating in the Public Transport Day festivities and join in on the initiatives promoting public health, physical fitness, sustainability, and environmental conservation. Don’t miss out on this opportunity to win rewards for your loyalty to Dubai’s public transport system. Stay up to date with the latest news on RTA’s website and follow KT on WhatsApp Channels.
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