Huawei Cloud, with its all-inclusive OTT media solution, is redefining user experiences of online content delivery in the media and entertainment industry. This comprehensive solution encompasses live streaming, video on demand (VOD), transcoding, and Content Delivery Network (CDN) services. At the Global Media Congress in Abu Dhabi, Wu Bin, the director of Huawei Cloud Marketing, delivered a keynote address that shed light on Huawei Cloud’s transformative approach to media and entertainment.

Bin’s address highlighted Huawei Cloud’s innovative solutions, such as the groundbreaking Huawei Cloud Workspace, which enables seamless and collaborative design. The technology empowers users to efficiently produce content in a cloud-based environment, transcending the limitations of solo digital content creation. Additionally, Huawei Cloud’s AI offline rendering technology, high-definition low-bitrate media processing service, and Ultra-Low Latency Live (LLL) service are revolutionizing content creation and streaming, providing faster loading times and a more immersive viewing experience for the audience.

One of the standout features of Huawei Cloud is the Panggu digital human model, a cost-effective and highly customizable virtual human model that is rapidly changing the landscape of digital human creation. This model has applications in various industries including news broadcasting, online education, e-commerce, and corporate endorsements, marking a shift towards a new era of “virtual human freedom.”

Furthermore, Huawei Cloud’s innovative 3D enterprise applications, such as exhibition halls and retail metaverse environments, offer a range of functionalities and immersive and interactive experiences for businesses and their audiences. These cutting-edge solutions are setting a new benchmark for creativity and user engagement in the media and entertainment industry.

Rooted in the communications sector for over 30 years, Huawei Corporation has extensive expertise and technological capabilities in video coding, network transmission, and distribution. With a focus on unlocking new growth for media and entertainment industry creations, Huawei Cloud continues to collaborate with partners and customers, using powerful audio-visual technology innovations to reshape the industry.