All over Instagram, users have been utilizing a new and uniquely expressive phrase possessing improper grammar but oozing with intensity – in effect, going viral.
The phrase, “just looking like a wow,” was initially used by Jasmeen Kaur, a women’s clothing shop owner from Delhi, in her Instagram video on October 9. The fervor and zesty dialogue quickly caught on and gained wide popularity. Soon enough, artists and average users alike were incorporating Kaur’s audio to illustrate a variety of stunning or sought-after items, like beautiful clothing or exquisitely cooked food. The latest to join the bandwagon is renowned singer and actor Nick Jonas, who recently lauded his wife Priyanka Chopra’s stunning appearance at the opening of the Jio World Plaza launch in Mumbai.
In his Instagram stories posted on Wednesday, Jonas shared photos of Chopra wearing a neon green Sabyasachi saree while describing her as “So beautiful, so elegant… just looking like a wow.” This expression has proliferated into a virally-trending phenomenon, exemplified by composer Yashraj Mukhate, renowned for popularizing catchy tunes using trending audio and videos. Mukhate incorporated Kaur’s voice in a new viral jingle called ‘What A Wow’, which attracted immense attention since being released on October 26, acquiring over 300,000 likes.
This trend was further espoused by celebrities, with individuals like Sanya Malhotra recording a video flaunting her outfit and makeup accompanied by Mukhate and Kaur’s ‘What a wow!’ jingle. Another standout example is Deepika Padukone, who posted a video that amassed over 66 million views on Instagram. Even cricketers like KL Rahul have notably partaken in this phenomenon. Rahul left a comment on his wife Athiya Shetty’s Instagram images saying, “So beautiful… so elegant… just looking like a wow!”. Remarkably, Shetty responded, “KL Rahul, I can hear you.”
The phrase demonstrates the power and reach of social media trends in the modern age, embodying the potential to emanate across multiple platforms and users. It is evident that such trends and memes undoubtedly have a significant impact on today’s digital landscape. Stay up to date with the latest news. Follow KT on WhatsApp Channels.
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