The Emirate of Sharjah has launched a unified app and extensive platform to improve access to a wide range of services. Inspired by the emirate’s well-known slogan, ‘Smile, you are in Sharjah’, the Sharjah Digital Office (SDO) has launched the ‘Smile… it’s easy’ campaign to introduce and drive awareness of the portfolio of services under the Digital Sharjah platform and mobile application that seeks to advance the quality of life of citizens and residents through an advanced digital infrastructure.
The Digital Sharjah app covers a broad category of sectors and provides innovative solutions and ease of access to serve the community effectively. The ‘Smile… it’s easy’ campaign aims to raise awareness of citizens, residents, and visitors of the comprehensive public and private sector services that can be easily availed through the Sharjah Digital app to complete relevant transactions in just a few minutes.
The Digital Sharjah platform offers a portfolio of more than 40 services by 11 public and private sector entities, including business, real estate, social services, transportation, and utilities that cater to citizens, residents, investors, and visitors.
The newly-launched campaign comprises of promotional videos in Arabic and English languages, and features screens across Sharjah displayed in malls and cinemas, and other creative content across social media platforms, news and media channels. Taxis and buses across the city will also carry the core messages of the ‘Smile.. it’s easy’ campaign.
Residents and citizens can pay bills and parking tickets, book a taxi, reserve a trade name, and avail of many more vital services through the official website and mobile application on Google Play and Apple’s App Store.
Sheikh Saud bin Sultan Al Qasimi, Director of SDO, described the launch of the Digital Sharjah platform and mobile app as an important milestone for the emirate. He emphasized that the initiative reflects the overarching goal and vision of the emirate and its entities, and that the current services are part of the first phase, with future additions planned in upcoming phases.
The Sharjah Digital Office (SDO) was established in June 2021 under a resolution issued by the Sharjah Executive Council (SEC) to lead the digital transformation process in the emirate and improve the community’s quality of life through smart and efficient government services. The SDO also provides the digital support and legislative framework needed to implement the emirate’s digital transformation strategy.
I have over 10 years of experience in the field of cryptocurrency and blockchain technology. I have attended numerous conferences and events around the world, and my work has been featured in major publications such as CoinDesk, Bitcoin Magazine, and Yahoo Finance.