Title: Combining Exceptional Deals with Seamless App Performance Crucial for Retailers to Thrive in UAE E-commerce Market
Leading market research reveals that the majority of UAE consumers have high expectations when it comes to the performance of shopping apps. According to a recent survey, 77 percent of UAE shoppers expressed their concerns that any failures in app performance would leave them feeling anxious and angry. Additionally, 68 percent believe that a poor online shopping experience is inexcusable, regardless of the quality of deals offered.
These findings highlight the critical importance for retailers to prioritize the seamless performance of their applications in order to attract and retain customers, as well as drive sales. As stated by James Harvey, CTO Advisor EMEA at Cisco AppDynamics, “Retailers that can combine great deals with seamless application performance over the coming months will have a decisive edge when it comes to attracting customers and driving sales.”
However, with today’s complex hybrid environments, managing IT availability and ensuring optimal app performance can be challenging for many organizations. In order to mitigate this risk, Harvey emphasizes the need for retailers to implement an observability solution that spans across both cloud native and on-premises environments. This solution would enable technologists to effectively monitor the health of key business transactions distributed throughout the retailer’s entire technology landscape.
The ability to offer exceptional deals while ensuring a seamless online shopping experience has become a crucial factor for success in the highly competitive e-commerce market of the UAE. Retailers that prioritize the performance of their shopping apps by implementing the right observability solutions have the potential to outshine their competitors and cater to the demands of today’s tech-savvy consumers.
By harnessing the power of technology and understanding the significance of app performance, retailers can establish a strong presence in the UAE e-commerce market, attracting loyal customers and driving sales. The coming months will undoubtedly serve as a defining period for retailers, presenting an opportunity for those who prioritize a seamless digital experience to gain a significant advantage over their competitors.
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