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Now, Ethara wants UAE Nationals to give some serious thought to jobs in the industry, which is the reason behind the ‘Khibrah’ program it launched in November last. According to Ahmed Lari, Ethara’s Chief Corporate Services Officer, “The beauty of this is Khibrah covers all sectors within the entertainment business.

“We identify candidates who can either contribute directly to the events business, marketing and comms. And we can also advise candidates in other areas like finance, human capital, technology, engineering, the back-office.”

In short, the Khibrah intake candidates will be put to the test and, hopefully, stay on and be part of the industry when they are through with the one-year project.

We are only looking for 15 candidates this year, but we have the aim to expand as we move forward

– Ahmed Lari of Ethara’

Lari knows that it will take some getting used to, from a career choice perspective. “Yes, we have only been operating for more than a decade, but other industries like telecom have been there for almost half-a-century.

“But we have found enthusiastic and talented candidates for the first Khibrah intake. From our side, it’s important to bridge the gap between their academic knowledge and practical hands-on experience.”

Around 650 UAE Nationals – they need to be between 21 to 28 years – sent in applications to sign up, of which 340 qualified through the vetting process. “We are only looking for 15 candidates this year, but we have the aim to expand as we move forward,” said Lari.

“We have interviews conducted by directors, who along with line managers will act as mentors for the chosen candidates.

“I’ll be clear – in this program, we are taking things very seriously indeed.”

While each candidate will have a mentor, there is also a reporting mechanism to monitor the performance and deliverables of each of them. “Some of them will have the real potential to be a full-time employee of Ethara,” said Lari.