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“By moving away from acronyms, UN Tourism adopts a more approachable stance,” the body said in a statement.
An intergovernmental body that promotes tourism and facilitates international trade between nations, the agency has been based in Madrid since it was founded in 1974.
The body, which groups 160 member states, also has regional offices in Japan, Saudi Arabia, Brazil and Morocco, and regularly publishes estimates and forecasts of tourist arrivals by region and country.
Its latest report published last week showed that 1.3 billion tourists travelled abroad in 2023, a 44 percent jump from the previous year.
That was still just 88 percent of the number of tourists who headed abroad in 2019, the last full year before global travel restrictions imposed to tackle the COVID-19 pandemic.
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