W Hotel, a renowned luxury hospitality brand, is set to establish its presence in Saudi Arabia’s burgeoning tourism sector. The hotel, expected to have a total of 236 guest rooms, including 47 suites, will offer stunning views of the mountains and a freshwater lake. The property will be located within Trojena’s Lake Village, which boasts a 2.8-kilometer-long architectural lake.
Chadi Hauch, Vice-President of Lodging Development in the Middle East for Marriott International, expressed his excitement about the collaboration, stating, “W Hotels continues to redefine the luxury hospitality sector, and NEOM is an ideal fit with its vision centered around innovation, creativity, design, and exploration.”
Saudi Arabia’s push to revitalize its tourism sector has resulted in a surge of hotel developments and investments, with operators encouraged to create exceptional experiences for visitors. These giga-destinations offer ample opportunities for ventures to impress with their offerings.
The JW Marriott Hotel in Trojena will be a distinct upscale property situated in an area called “The Bow,” characterized as a futuristic water world. Immerse in the surrounding lake and encompassed by mountains, the hotel’s substructure will be ingeniously designed to withstand the weight and pressure of the water, ensuring safety and stability. The versatile spaces will be adaptable for multi-season use, including an atrium capable of hosting various events.
The plans for this extraordinary hotel include 500 luxury rooms and suites, catering to the discerning tastes of travelers seeking an unrivaled experience. Philip Gullett, Executive Director of Trojena, praised the location, stating, “With its central location, high elevation mountain landscape up to 2,600 meters, and natural surroundings, Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism.”
As Saudi Arabia continues to transform its tourism sector and attract visitors from around the world, the addition of the W Hotel and JW Marriott Hotel in Trojena will further enhance the country’s reputation as a premier destination for luxury and unforgettable experiences.
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